- direct response television marketing
- рекл. = direct response television 1),
Англо-русский экономический словарь.
direct response television marketing
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Direct response television — Direct Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company usually either by calling an 800 number or by visiting a web site. This is a form of direct response… … Wikipedia
Direct-response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… … Wikipedia
Direct response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… … Wikipedia
direct advertising — ➔ advertising * * * direct advertising UK US noun [U] MARKETING ► DIRECT MARKETING(Cf. ↑direct marketing) ► advertising in newspapers and magazines, or on television: » … Financial and business terms
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts … Wikipedia
Television and Radio — ▪ 1995 Introduction Dominant trends in television and radio in 1994 included continuing globalization of services and programming and increased competition between cable and telephone companies. The industry s battle cry was expand or exit … Universalium
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Response to the disappearance of Madeleine McCann — On the evening of Thursday, 3 May 2007, shortly before her fourth birthday, a British child, Madeleine McCann, went missing from a holiday apartment in Praia da Luz in the Algarve in Portugal, in which she was staying with her parents. The… … Wikipedia
Television advertisement — Commercial break redirects here. For the Blur song, see Modern Life is Rubbish. A television advertisement or television commercial, often just commercial, advert, ad, or ad film (India) – is a span of television programming produced and paid for … Wikipedia
